The right video formats for your audience

AVI, MPEG, RM, MOV, MP4, FLV, OGG, MKV, M4V, 3GP

The previous list is not random alphanumeric patterns, but rather "container" types for digital video. When combined with a list of codecs (audio and video compression algorithms) the number of combinations of video formats can be completely overwhelming. To make matters worse, the vast majority of video playback applications — particularly those geared towards the web — are unable to play most video files.

Compounding this problem is video creation and editing software, which share the same cross-compatibility issues. For example, Apple's iMovie's format of choice is Quicktime (mov) while Windows Movie Maker outputs its videos in Windows Media format (wmv). Neither application likes the other's preferred format. If that wasn't bad enough, the most popular web-based video playback software, Flash, can't play files from either application.

Enter the Twistage crack team of codec crunchers

Twistage solves the video format problem using a process called transcoding, effectively converting files in one format to the output formats of your choice. Whether you're creating videos yourself or soliciting them from your user base, you no longer have to worry about compatibility issues. Furthermore, Twistage is able to compress the video while maintaining high visual quality, increasing performance while simultaneously decreasing your cost.

Using flexible business rules, you can configure the dimensions, quality, and format of your output videos. Want to generate an FLV (Flash video) file for the web and a 3GP file for mobile phones from the same source video? It's easy. How about adding an MP4 for your users with iPods? It's just a click away. Twistage maintains a farm of high-powered servers dedicated to transcoding. You simply point-and-click on your desired formats when you're logged into your Twistage account and we take care of the rest.