KIDZ BOP

Kids' Community Site Takes Off with Twistage

Overview

KIDZ BOP is a leading music label with a focus on children. Their website is a highly interactive community targeted squarely at a young demographic and provides entertainment to kids of all ages with interactive games, custom webpages, contests and plenty of music.

Using Twistage, the KIDZ BOP team was able to expand their multimedia offering with a video publishing interface that is not only aesthetically kid-friendly, but very easy-to-use (important since their youngest users are around 6 years old). Behind the scenes, KIDZ BOP leveraged the Twistage API to incorporate content moderation right into their own content management system, allowing children to easily upload videos and remain in a friendly and appropriate environment. The site now features a mix of professionally produced and user-generated video with the bulk of the content coming from their user base.

"It's great to work with a company like Twistage because they are always two or three or four steps ahead. They know everything there is to know about video. And more importantly, they know what we need to know about video."

Sean Casey
Vice President of Internet Development, KIDZ BOP