Monetization: Video's bottom line

Though the roots of online video are squarely in attracting eyeballs, there is a growing monetization movement. The Twistage player supports pre-roll, post-roll and overlay advertising. In fact, you can leverage Twistage's built-in ad integration or integrate with a 3rd party provider of in-stream video advertising. During ad playback, the player controls are typically hidden to ensure that the viewer experiences the advertisement. Clicking a video or ad can take the user to the website of your choice — a critical piece for improving conversion.

In-stream Video Advertising

By leveraging the Twistage API, your in-stream advertising can be further enhanced. The Twistage video player can interact with the surrounding page, dynamically updating your site in concert with the video ad. This allows you to turn ad campaigns into truly rich multimedia experiences.

Overlay Advertising

In addition to the more conventional in-stream advertising options, Twistage has built-in support for overlay advertising. These ads are displayed in a subtle, non-intrusive way while the user is watching video content. By taking advantage of Twistage overlay ads, you will be able to monetize all parts of your video content — even user-generated content (UGC). Moreover, the overlay ads are optimized for both relevance and performance, ensuring that your users see ads that are appropriate and that your revenues are maximized.